I never forget that. However, with a proven ability to understand and demystify some of the most complex content, I can bring a fresh approach to content creation, and reach audiences who might otherwise be disengaged by jargon and technical detail.

 

As a writer, I’m naturally curious – I like to know how ‘stuff’ works, and to help others understand. Research and fact-finding are essential. I talk to design, manufacturing and operations teams, and also to marketing and sales staff – because determining what customers respond to best is just as important as repeating what companies feel they need to say. My role is not to ‘dumb-down’ but to bring focus and clarity to the message, and create content that is engaging and memorable – and ultimately improves the client’s bottom line.