However, it’s called commercial writing for good reason: it’s paid for by the client, and is driven by a brief, not the writer’s imagination. Good commercial writing will change perceptions (or behaviour) and elicit a response. So, I invest time in talking to the client, and getting a feel for the communication objectives.

 

Not only am I confident in my ability to gather and understand complex or technical information, I also have experience (from a career in journalism) of gaining the trust of interviewees at all levels of seniority. I’ll make recommendations and (occasionally) vigorously argue a point but the finished product will always be result of refinement and agreement between client and writer.