It’s an interesting exercise to count the number of words in a television news report. It’s a lot less than you might think.

While corporate video and animation is a popular method of communication with internal and external audiences, many organisations find it challenging to distil their most important messages into a few hundred words. Others have difficulty translating technical knowledge and experience into an engaging and accessible spoken narrative that talks to their many and diverse audiences.

I collaborate with clients to identify the most important things to say, and work closely with animators and videographers to develop concepts and storyboards. Scripts are as long or as short as required, and are founded on a core skill of understanding (and retelling) the most complex subjects. I also support clients with speeches and presentations, and spend time understanding the speaker’s voice, and the nuances of accents and phrasing.